Understanding presales, fan clubs, and promo codes
Presales and promo codes are marketing tools used by artists, venues, and sponsors to sell tickets before the general on-sale. Fan club presales reward dedicated followers with early access, while credit card or partner presales offer perks tied to brands. Promo codes provide discounts or special access when entered at checkout.
Key mechanics:
- Fan club presales: Members register with the artist’s official fan club to receive codes and early buying windows for prime seats.
- Credit-card and partner presales: Banks, venues, or sponsors give customers early access as a perk — often one or two days before the public sale.
- Promo codes: Can reduce price, waive fees, or unlock special seating. Codes are entered during checkout and may be limited by quantity or expiration date.
Practical tips:
- Subscribe to newsletters and follow official social channels to receive codes promptly.
- Use multiple presale opportunities: fan clubs, venues, and partner offers may each have distinct allocations.
- Read terms: some codes limit ticket quantities or apply only to select sections.
- Prepare accounts and payment details in advance to check out quickly during a presale window.
Keep your expectations realistic: presales increase your odds but don’t guarantee front-row seats. They’re most valuable for high-demand events where general sale tickets sell out instantly.